WHO WE ARE
Studio and People
Pelichet Production is a New York-based brand strategy and design consultancy built for businesses that need clarity, direction, and deeper customer understanding.
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We help companies make better decisions by studying the people they serve, the value they provide, and the experiences that shape trust, loyalty, and growth.
Our work begins with one belief:
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The businesses that win long term are the ones that understand people the best.
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Through our Design with Empathy methodology, we combine research, strategy, customer insight, and design thinking to help businesses move from confusion to clarity. We look closely at the customer journey, the brand experience, the market position, and the emotional reasons people choose, return to, or walk away from a business.
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We are not here to make things look good without purpose. We are here to help businesses understand what matters, make stronger strategic choices, and create brand experiences that people can feel.
Pelichet Production exists for leaders who are ready to think deeper, serve better, and build brands with meaning, trust, and long-term value.
Torris Pelichet
(Founder, CEO, Chief Strategist)
Torris Pelichet is the founder and Chief Brand Strategist of Pelichet Production. His work sits at the intersection of brand strategy, customer experience, design thinking, hospitality, storytelling, and human behavior.
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With a background across hospitality leadership, filmmaking, brand identity, and business strategy, Torris brings a rare perspective to the way companies understand and serve their customers. He has spent years studying how people move through experiences, how trust is built, how brands communicate value, and how businesses can use empathy as a strategic advantage.
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Torris created Pelichet Production’s Design with Empathy methodology to help businesses make decisions with greater clarity. The method is built around research, listening, observation, strategic analysis, and creative execution.
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His belief is simple:
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When a business understands people deeply, it can create better strategies, better experiences, better design, and stronger growth.
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At Pelichet Production, Torris leads the strategic vision of the company and works with clients to uncover the human truths that should guide their brand, messaging, customer experience, and long-term direction.
Core Values
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Understand People First
Core Values
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Lead with Strategy
Core Values
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Build with Empathy
Core Values
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Create with Purpose
Core Values
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Tell the Truth Clearly
Core Values
06
Respect the Community
Core Values
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Turn Insight into Action
Core Values
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Design for Trust
Core Values
09
Stay Creative, Stay Practical
