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WHO WE ARE

Studio and People

At Pelichet Production, we're committed to reshaping the very fabric of business and community interactions. Our vision extends beyond mere disruption; we aim to catalyze a cultural shift in how businesses engage with their communities. By prioritizing humanity, we empower brands to embrace sustainable practices that resonate with genuine community needs. Our ambition knows no bounds—we aspire to collaborate with the world's leading brands, driving forward the human-centric movement and fostering meaningful impact on a global scale.

Torris Pelichet

(Founder, CEO, Chief Strategist)

Torris Pelichet is the founder and CEO of Pelichet Production LLC, where he oversees the creative and strategic direction of the company. Mr. Pelichet created our human-centric Design with Empathy methodology, an approach focused on understanding and considering the emotions, needs, and perspectives of end-users. This methodology emphasizes empathizing with users to uncover insights, fostering genuine connections to their experiences, and designing solutions that truly resonate with their desires and challenges. 

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Alexandra Trujillo

(Project Manager, Graphic Designer)

Alexandra is the Graphic Designer and Project Manager at Pelichet Production. She brings a wealth of international experience to the team, having managed art and graphic projects across various companies in Ecuador, Brazil, and Mexico for over ten years. 

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Alfredo Merecedes

(UX/ UI Designer)

Alfredo Mercedes, known professionally as Fred Mercedes, specializes in UX/UI design and web development with a strong focus on accessibility. For over 15 years, he has dedicated his career to serving nonprofits, media companies, and agencies as a leading WordPress developer. 

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Alissa Xhixhabesi

(Cinematographer)

With 5 years of experience in the field, Alissa Xhixhabesi is a talented cinematographer. Residing in Manhattan, New York, Alissa brings a keen eye and a fresh perspective to every project. Outside of work, Alissa's passion lies in documentary filmmaking.

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Sofia Kayumova

(Motion Graphics Designer)

Sofia Kayumova is a skilled Motion Graphics Designer with 5 years of experience. Based in Brooklyn, New York, Sofia's creative vision shines through her work, capturing moments with precision and artistry. When she's not behind the camera, Sofia enjoys exploring her love for photography.

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Michael Morozov

(Copywriter, Editor)

With 7 years of experience, Michael Morozov is a valued member of our team. Residing in Manhattan, New York, Michael's expertise lies in his meticulous attention to detail. He brings a wealth of knowledge to every project he undertakes. Outside of work, Michael enjoys diving into the world of literature through his love for reading.

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Core Values

01

Embrace Strategic Brilliance

Core Values

02

Communicate with Impact

Core Values

03

Amplify underrepresented narratives

Core Values

04

Relentless passion

Core Values

05

Embrace collaborative synergy

Core Values

06

Champion community empowerment

Core Values

07

Cultivate a culture of creativity

Core Values

08

Build solutions not barriers

Core Values

09

Visionary creativity

Core Values

10

Be humble

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