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MJM Construction, a prominent player in New York City's commercial and residential building sector, partnered with Pelichet Production, a renowned Brand Strategy Design Consultancy led by Chief Strategist Torris Pelichet. With over forty years of experience, MJM Construction sought a rebranding effort to become MJM Associates Construction. Pelichet Production spearheaded the transformation, delivering a new brand identity system, logo, website, videos, and compelling messaging that captured the company's essence.

Driven by a desire to align their website with the new brand identity, MJM Associates Construction's leadership team collaborated with Pelichet Production to refresh the site design. Their goal was to enhance the user experience, making it easier for visitors to discover and access information about the company's services. Together, they embarked on a collaborative journey to create a seamless and engaging digital platform that showcased MJM Associates Construction's expertise and reflected their brand's evolution.

Creating an Incredible 
User Experience.

Crafting delightful user experiences is no easy feat. It requires the expertise of a highly skilled and diverse team, including user experience strategists, user interface designers, copywriters, photographers, and engineers. Recognizing the significance of this endeavor, Pelichet Productions meticulously curated a specialized team to create and optimize the user experience of

Kicking things off with a solid strategy.

At the core of every Pelichet Production project lies a concrete strategy. Whether we are crafting a new brand identity, an award-winning video, or in this case, an effective and delightful user experience, every project starts with a plan.

We worked closely with the MJM Associates Construction leadership and marketing teams to develop user profiles, journeys and stories, then applied these to a new navigation structure and information architecture.

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