by Lena Erziak
At the end of 2021, Lena Erziak, a fashion designer based in Paris and New York, enlisted Torris Pelichet and Pelichet Production team to create a high-quality marketing video for her baby brand, “Colette". The video was to be used for promotion on social media platforms, such as Instagram, and for display at fashion shows in Paris and Milan. Lena Erziak and Torris Pelichet spent two weeks in pre-production, gathering materials, scouting locations, and hiring crew. The limited resources required the team to work quickly and efficiently. Lena Erziak experience in creating content for Instagram and social media platforms came in handy and helped to streamline the process.
The actual shooting of the video took place in New York’s Central Park. The team worked tirelessly to ensure that everything was captured as planned, and the footage was of high quality. After the shooting was completed, Torris Pelichet worked on the post-production phase, which included editing the footage, adding music, and color grading. He used Adobe suite editing software to create a seamless video that showcased the new brand in a visually stunning way. The content was used for promotion on social media platforms. Torris Pelichet attention to detail and expertise in creating content for social media platforms helped to create a video that resonated with Lena Erziak's target audience.