MJM ASSOCIATES CONSTRUCTION
MJM ASSOCIATES CONSTRUCTION
With over forty years of being in business, developing into one of the leading players in New York City commercial and residential building classes, MJM Construction enlisted Pelichet Production to rebrand themselves as MJM Associates Construction. Lead by Chief strategist Torris Pelichet, the team at Pelichet Production reinvented the brand. This included a new brand identity system, logo, website, videos, as well as messaging to reflect the new designs and capture the spirit of their work.
The leadership team at MJM Associates Construction were driven to refresh the site design, align the website to the new brand identity that Pelichet Production crafted, and to improve the way their users find and discover information about their services.
Kicking things off with a solid strategy.
At the core of every Pelichet Production project lies a concrete strategy. Whether we are crafting a new brand identity, an award-winning video, or in this case, an effective and delightful user experience, every project starts with a plan.
We worked closely with the MJM Associates Construction leadership and marketing teams to develop user profiles, journeys and stories, then applied these to a new navigation structure and information architecture.
Designing user experiences that delight is a difficult task. It takes a highly skilled team of experts: user experience strategists, user interface designers, copywriters, photographers, and engineers. Pelichet Production assembled a team of specialist to craft and optimize the Mjmcontracting.com user experience.
Creating an Incredible User Experience.
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